Some social media experts encourage posting across platforms with an automated tool such as Tweetdeck or Hootsuite. While these tools are great and we use them at ZOOM, be careful not to repeat yourself too frequently. This is a pet peeve of many regular social media users, so be sure to put the time into keeping your content fresh. Take a different angle to the story or feature a different side of an issue. You’ll find greater and more interesting depth, while giving your community the very best content!