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	<title>ZOOM Cross-Media Blog</title>
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	<description>Your lifeline to direct marketing</description>
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		<title>Got MiniSite Design?</title>
		<link>http://www.zoomcrossmedia.com/blog/got-minisite-design</link>
		<comments>http://www.zoomcrossmedia.com/blog/got-minisite-design#comments</comments>
		<pubDate>Mon, 20 Feb 2012 22:48:59 +0000</pubDate>
		<dc:creator>Janet Osterdock</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.zoomcrossmedia.com/blog/?p=1613</guid>
		<description><![CDATA[Do you need a home base for your campaign? Cross-media marketing is critical to maximizing response rates, but messaging on multiple platforms, on and offline can weaken the strength of the message. Consider a micro or minisite design as a primary connection point or home base for information, while still connecting social media and payment [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Do you need a home base for your campaign? Cross-media marketing is critical to maximizing response rates, but messaging on<a href="http://www.zoomcrossmedia.com/blog/wp-content/uploads/susan-214.jpg"><img class="alignright size-full wp-image-1628" title="susan-214" src="http://www.zoomcrossmedia.com/blog/wp-content/uploads/susan-214.jpg" alt="" width="214" height="321" /></a> multiple platforms, on and offline can weaken the strength of the message.</p>
<p>Consider a micro or minisite design as a primary connection point or home base for information, while still connecting social media and payment gateway. A minisite design can also be a great work around for a clunky website or feature for a new product or service.</p>
<p>Meet Susan Henley Spreitzer, our technical expert behind the success of our minisite design. Susan is the level-headed one on the team and keeps us well-grounded, but still totally fun.  She just returned from a trip to Australia and New Zealand with her hubby.</p>
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