April 30, 2012 by 0 Comments
Once In The Air, It Was A Smooth Flight.
ZOOM’s first step was to create a button that linked directly to the entry form for the CCAS website home page.
The stories that were entered were heartwarming, about warbirds and aircraft lovers alike. Participants entered stories about:
- Veterans, many with personal experiences
- Pilots and their love of aircraft
- Aircraft fans of all types
ZOOM used functionality built into Facebook that automatically enabled participants to post their entry on the CCAS wall. These entries were auto-posted, unless they opted out, on their own walls; reaching out to both family and friends. With the average friend count on Facebook at 190 people, this optimized the potential to grow a considerable word-of-mouth following.
