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As a direct marketing specialist the only thing sweeter than creating a compelling offer is receiving a compelling offer. Or is it? The other day I received a letter from Comcast Business with an incentive offer. With the ...

Even the Big Guys Mess Up!

Direct Mail

Janet Osterdock is a 15 year marketing professional and hands-on business owner with a wide variety of clients including both B2B and B2C.

About Janet

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Do you prefer watching your fave football team on TV or at the stadium? The 49ers have embarked on something quite unique. Understanding viewer preferences, they have set a goal to combine the best of both worlds in ...

Who’s got it better?

Marketing Strategy

Integrating the best of social media and traditional marketing